Doğrudan Sales Stores
Turkey's producing power, Konya Şeker put Doğrudan Agriculture and Food Markets within the structure of Koneli Tarım ve Sanayi Ürünleri Pazarlama A.Ş. (Koneli Agriculture and Industry Products Marketing Inc.) into operation in 2013.
By providing effective and quality service through Doğrudan Agriculture and Food Markets, Koneli Tarım ve Sanayi Ürünleri Pazarlama A.Ş. works in order to enable Turkish farmers to reach input products used in agricultural and animal production in the most suitable conditions.
Anadolu Birlik Holding company and its subsidiaries produce feed, seed, fertilizer varieties, modern irrigation systems, infrastructure pipes, plastic packaging, textile packaging, organic and organomineral liquid fertilizers, molasses, vinasse, potato starch, liquid carbon dioxide, bioethanol, industrial milk and meat products, vegetable varieties and all of the snacks which are in Koneli A.Ş.'s portfolio. Doğrudan Agriculture and Food Markets were established in order to enable farmers to access these products and more easily by Konya Şeker which is a farmer’s enterprise. Investments for Doğrudan Agriculture and Food Markets were started to be made as of 2013 and continued with newly opened locations over time. As of this moment, it provides service for the customers with 48 stores in 8 cities.
One of the establishment objectives of Doğrudan Agriculture and Food Markets is to offer quality products produced in Konya Şeker's plants to the customers with enjoyable shopping experience at affordable prices. Stores have 8787 m2 of commercial outdoor area and 16843 m2 of available area. Main office is 220 m2, main warehouse serves with 2500 m2 of indoor area and 1500 m2 of outdoor area.
All products in cold and frozen group are taken from factories by vehicles suitable for product structures and ideal storage temperatures and delivered to the warehouse by chilly trucks. Products are transferred to the stores' warehouses and then to display cabinets at ideal temperatures in the stores according to store orders without breaking cold chain.
80% of the products in the markets consists of the product range produced in Konya Şeker's plants. 20% mainly consists of cooperative products and cleaning products in order to respond consumers’ demands.
External suppliers are chosen among brands which are leaders in their sectors and whose product qualities are liked by the customers.
